Summer in Alberta is short, loud, and packed — patios, long weekends, camping trips, barbecues that run until midnight because the sun barely sets. It's also the season where "I'll just have one" turns into a write-off afternoon, or where someone has to drive, or where you're up at 6 a.m. for a hike and really don't want to feel it. Here's where Mad Moose fits into all of it.

One of the best things about Mad Moose is that you don't need to do anything to it. No shaker, no jigger, no recipe card. But if you're new to non-alcoholic whiskey and wondering how it's "supposed" to be drunk, here are three ways to pour it — from zero effort to slightly-more-effort-but-still-basically-zero.

It All Begins Here