ABOUT US

A dried lemon slice with orange peel, a cinnamon stick, a piece of dried brown fruit, and a cinnamon bark strip on a white surface.
A bottle of Canadian whisky labeled 'Mad Moose' lying on a dark surface next to a glass of whiskey with ice cubes, a cocktail strainer, and additional bottles partially visible.
A glass of whiskey with ice, a cinnamon stick, and a lemon peel garnishing the drink.

WHAT ABOUT US?
Glad you asked. We’re a herd of a different breed. The ones making our own tracks, setting our own trail ablaze. And if you happen to be reading this, well then our paths surely have crossed for a reason. And maybe that reason is curiosity. Or maybe it’s because deep down inside you too know you were meant for something different. Something that reminds you your wild side hasn’t been tamed, but refined. 

We both know alcohol is not the be-all, end-all of a good time. But it also doesn’t dismiss the desire for a damn good drink. This notion. This idea. This right here is where Mad Moose was born. Over an evening of good conversation, even better company, and the realisation that booze shouldn’t be a barrier to the simple enjoyment of a good whisky with a cigar.

So what did we do? We rolled our sleeves right up past our elbows and set out to make the best non-alcoholic version of a good whisky with a cigar. Simple. Enjoyable. Authentic.

That’s the gusto of a good whisky right there. No hangovers. No regrets. 

Just some good old moosin’ around without the mess.         

A bottle of Malibu Moon whiskey surrounded by a transparent plastic sheet.
A fallen bottle of Mad Moose whiskey with spilled glass and ice cubes on a dark red surface.
Two hands clink glasses filled with whiskey, with one glass spilling some liquid mid-toast against a dark background.
Vintage-style bar scene with people, "The Wagon & Co" text overlay

Us? Oh right,Okay.
Here’s the story. 

The phrase ‘get on the wagon’ comes from the days of old. Really old. Early 1900s or there about.

When horse-drawn water carts used to plod along dusty roads wetting them down. Now this is the age of prohibition we’re talking about, when, despite being outlawed, alcohol consumption was more rampant than ever. The men pledged to quench their thirst on the water wagon instead of succumbing to drink. And so was born the phrase to get on, or fall off, the wagon.

And that’s where we come in. A brand that believes in being on the wagon, whatever the reason. Proudly providing an alcohol-free alternative for those who don’t drink, who don’t fancy a drink, the designated drivers, the diligent dads or the don’t-want-the-hangover-ers. Whoever you are and however long you plan to be on the wagon, we welcome you.

Plus, non-alcoholic drinks don’t need to be as boring as your old uncle at Thanksgiving. They can have a little life about them. And our first offering, Mad Moose, does just that and then some.

Time for a tipple eh?

THERE'S A MOOSE LOOSE ABOOT THIS HOOSE

THERE'S A MOOSE LOOSE ABOOT THIS HOOSE