ABOUT US

WHAT ABOUT US?

Glad you asked. We’re a herd of a different breed. The ones making our own tracks, setting our own trail ablaze. And if you happen to be reading this, well then our paths surely have crossed for a reason.

We both know alcohol is not the be-all, end-all of a good time. But it also doesn’t dismiss the desire for a damn good drink. This notion. This idea. This right here is where Mad Moose was born. Over an evening of good conversation, even better company, and the realization that booze shouldn’t be a barrier to the simple enjoyment of a good whiskey with a cigar.

So what did we do? We rolled our sleeves right up past our elbows and set out to make the best non-alcoholic version of a good whiskey with a cigar. Simple. Enjoyable. Authentic.

That’s the gusto of a good whiskey right there. With no hangovers. No regrets. 

Just some good old moosin’ around without the mess.

A glass of whiskey with ice cubes and orange peel garnishes, placed on a textured surface against a dark background.
A bottle of Mad Mad Moose non-alcoholic whiskey with a horse rearing on its hind legs on the label, set against a warm orange background, with a World Alcohol-Free Awards 2026 commendation badge and the slogan 'Talk About a Mad Win'.
A bottle of Malibu dark rum, a glass of ice and water, and ice cubes on a dark surface.
Two hands clink glasses filled with whiskey, with one glass spilling some liquid mid-toast against a dark background.
Vintage-style bar scene with people, "The Wagon & Co" text overlay

Us? Oh right, Okay. Here’s the story. 

The phrase ‘get on the wagon’ comes from the days of old. Really old. Early 1900s or there about.

When horse-drawn water carts used to plod along dusty roads wetting them down. Now this is the age of prohibition we’re talking about, when, despite being outlawed, alcohol consumption was more rampant than ever. The men pledged to quench their thirst on the water wagon instead of succumbing to drink. And so was born the phrase to get on, or fall off, the wagon.

And that’s where we come in. A brand that believes in being on the wagon, whatever the reason. Proudly providing an alcohol-free alternative for those who don’t drink, who don’t fancy a drink, the designated drivers, the diligent dads or the don’t-want-the-hangover-ers. Whoever you are and however long you plan to be on the wagon, we welcome you.

Plus, non-alcoholic drinks don’t need to be as boring as your old uncle at Thanksgiving. They can have a little life about them. And our offering, Mad Moose, does just that and then some.

Time for a tipple, eh?

THERE'S A MOOSE LOOSE ABOOT THIS HOOSE

THERE'S A MOOSE LOOSE ABOOT THIS HOOSE