Group of men in tuxedos and suits, some with drinks, gathered around a man playing a piano in a social setting

MOOSE
AROUND
without the mess

WELCOME TO THE HERD

Sit back, take a sip and meet Mad Moose. A non-alcoholic whiskey drinks known for quick wittedness and tom-moosery. And for being able to get up in the morning and get shit done.

Our products are so oaky and smooth, if it wasn’t for the lack of hangover you’d think it was the hard stuff. So, if you’re the type who likes to cut loose, but keep a cool head, then you’re in luck partner.

You’ve found your people.

Bottle of non-alcoholic whiskey with a label showing a leaping horse and the words 'Mad Moose'.
A glass of whiskey with ice cubes, garnished with a twist of orange peel, on a dark surface.

WILDLY CRAFTED. OFFICIALLY COMMENDED. 

The Original Mad Moose made its mark at the World Alcohol-Free Awards 2026! Up against 600 entries from 30 different countries and a blind taste test by sommeliers and other experts, this small-batch whiskey proves big character brings it home. 

Wanna taste a winner?

Mad Moose In Action

Our product lineup - a herd of three

THE SERVE
On the rocks, or as a mixer. You’re a rogue one who’s not afraid to go against the curve, so who are we to tell you how to drink it.

Original

TASTING NOTES

This OG Moose packs a stampede of flavour: smoked, oaked, and full-bodied. It’s got just the right amount of heat and a lingering burn for a finish not soon forgotten.

JAPANESE

TASTING NOTES

Trek out East on a journey made for those untamable spirits. Oak greets you while a touch of black pepper welcomes you in. Stay a while with a warm coconut finish? Don’t mind if you do.  

THE SERVE
Tradition isn’t lost on this non-alcoholic Japanese whiskey. Keep it neat or over ice. Simple sips best here, folks.  

old fashioned

TASTING NOTES

Call us old fashioned, but never boring. It is wild at heart and grounded by earthbound botanicals with a bright kick of citrus. Now that’s how you reinvent a classic without forgetting your roots.

THE SERVE
Open. Pour over ice. Enjoy. Why complicate a good thing when you can just sip it. 

MEDIA

Modern Luxuria logo with stylized 'ML' letters on a black background.
Cover of Edmonton Journal with large orange speech bubble graphic and white text.
Stingray Music logo with a stylized blue diamond shape and black and blue text.
Red geometric logo of CBC Radio with the word 'radio' underneath in blue.
Plain white background

From the prohibition’s water wagons to modern mocktails, discover the spirited tale of where Mad Moose began.

THERE'S A MOOSE LOOSE ABOOT THIS HOOSE

THERE'S A MOOSE LOOSE ABOOT THIS HOOSE