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OPEN POSITIONS

  • About Us

    The Wagon & Co is a company that envisions a world where being fully present doesn't mean being left out. To do this, we are creating non-alcoholic beverage brands.

    Our flagship product, Mad Moose Non-Alcoholic Whiskey, delivers what spirit lovers expect—a layered aroma, full body, and that satisfying burn with a lingering finish—without the alcohol.

    Mad Moose stands for the freedom to "Moose Around Without the Mess."

    Commitment to Equity, Diversity and Inclusion

    At The Wagon & Co, being fully present without being left out extends beyond our products—it's how we show up for each other. 

    We are committed to fostering a diverse workforce where voices from all races, genders, ages, sexual orientations, and cultural backgrounds are not just heard, but actively shape our direction. 

    Our workplace is an inclusive space where individuals from every community can thrive, participate fully, and find respect, recognition, and opportunity to lead. 

    We actively pursue equity through fair and unbiased hiring practices, transparent compensation, and clear pathways to advancement for all team members. 

    We recognize that building an equitable culture requires continuous learning, honest reflection, and evolving our approaches through ongoing dialogue with our communities and employees. 

    We hold ourselves accountable and adjust our strategies to ensure our actions align with our values of helping everyone be fully present without being left out.

    Position Overview

    We're seeking a collaborative professional with strong results orientation to drive revenue growth and expand our market presence across Québec, with opportunities for future expansion into other markets. This role offers the unique opportunity to help build a new premium brand while gaining hands-on experience in beverage sales, relationship building, and territory development within the rapidly growing non-alcoholic beverage market.

    Responsibilities

    Sales & Revenue Generation

    • Drive sales growth through strategic prospecting, relationship building, and territory management

    • Develop and maintain relationships with key accounts including liquor stores, restaurants, bars, hotels, and specialty retailers

    • Conduct product demonstrations and tastings to showcase Mad Moose's unique positioning

    • Negotiate pricing, terms, and promotional agreements with retail partners

    • Meet and work to exceed monthly and annual sales targets

    Territory Development & Market Expansion

    • Build and execute comprehensive territory plans for Québec market penetration

    • Identify and pursue new business opportunities across multiple sales channels

    • Conduct market review to identify trends, opportunities, and competitors’ positioning

    • Develop strategic partnerships with distributors and key retail partners

    • Support expansion planning for future market entry

    Customer Relationship Management

    • Maintain detailed customer records and sales pipeline using CRM systems

    • Provide exceptional customer service and ongoing account support

    • Gather and report market feedback to support product development and marketing initiatives

    • Collaborate with marketing team to develop targeted campaigns and promotional materials

    Business Development & Market Intelligence

    • Attend networking opportunities to build brand awareness

    • Monitor competitor activities and market trends in the non-alcoholic beverage space

    • Provide regular sales reports and market insights to the company owner

    • Support brand positioning initiatives through direct customer feedback

    Requirements

    Essential Qualifications

    • Bachelor's degree (funding requirement)

    • 0-8 years of experience (funding requirement)

    • Fluent in French and English (written and verbal)

    • Valid driver's license and reliable personal vehicle

    • Based in Québec with ability to travel throughout the province

    • Minimum 30 hours per week availability 

    Experience & Skills

    • Experience in either: 

      • Sales, preferably in beverage, consumer goods, or premium products

      • The retail and hospitality settings where the product will be sold

    • Excellent relationship-building and communication skills

    • Self-motivated with ability to work well without daily supervision in a remote environment

    • Experience with CRM systems and sales reporting

    • Understanding of retail sales channels and distribution networks

    • Knowledge of Québec market dynamics and consumer preferences an asset

    • Passion for premium brands and the non-alcoholic beverage movement

    Personal Attributes

    • Results-oriented with a strong drive to exceed targets

    • We welcome candidates with non-traditional career paths

    • Transferable skills from community organizing, customer service, or relationship-building roles are valued

    • Lived experience in diverse communities is an asset

    • Innovative thinking and adaptability

    • Comfortable with ambiguity and change

    • Cultural awareness and commitment to diversity and inclusion

    What We Offer

    Compensation Package

    • Base salary

    • Generous commission structure based on monthly revenue generated

    • Performance bonuses for meeting monthly and annual targets

    • Revenue-sharing bonus based on overall company performance

    • Travel expenses covered (vehicle expenses, meals, and accommodation)

    Benefits & Perks

    • Flexible work arrangements to support work-life integration

    • 3 weeks paid vacation

    • Benefits package (available after 3 months)

    • Understanding of cultural and religious observances

    • Unique mentorship in building premium brands and startup operations

    Growth Opportunities

    • Clear advancement criteria and timeline

    • Potential for territory expansion and supervision roles

    • Ground-floor opportunity with a growing company with cross-functional exposure across the business

    • Hands-on experience in all aspects of beverage sales and distribution

    • Opportunity to shape the future of the non-alcoholic spirits category


    How to Apply

    If you don't meet every requirement but are excited about this opportunity, we encourage you to apply.

    Please submit your resume or a video explaining why you're interested in The Wagon & Co and how your experience aligns with our mission. Include any relevant sales achievements, territory management experience, or knowledge of the Québec market.

    Email Founder Zachary Fritze at hr@thewagonandco.com with your application. 

    We look forward to collaborating with a Territory Development Representative who shares these values and can help grow our presence across Québec and beyond.